Father and son.
Northeast Mississippi.

Bob Farrell started roofing in Northeast Mississippi the way most people do — learning by doing, on someone else's crew, until he knew enough to do it right on his own. He built Farrell Roofing one job at a time, in Fulton, Tupelo, Amory, Saltillo, and the surrounding communities he's lived in his whole life.

Robert grew up in that business. Summers on the job site, weekends helping with estimates, watching his dad fix roofs that other contractors had done wrong — bad nail patterns, no ventilation, flashing that was barely attached. He learned what a properly installed roof looks like, and he learned what it costs.

That's the problem Smart Roof Pricing exists to solve. Most homeowners get their first roofing quote with no idea what the job should actually run. Contractors who know that can charge whatever they want. Robert built the pricing tool so that doesn't happen anymore — so a homeowner in Tupelo or Saltillo or Fulton walks into every conversation already knowing the real number.

Farrell Roofing is also involved in the Itawamba Crossroads Ranch and in training the next generation of roofers in Northeast Mississippi. The industry has a shortage of skilled workers, and both Bob and Robert are committed to fixing that.